Sara Hartmann is an educator and arts entrepreneurship change agent. As faculty at the Massachusetts College of Art and Design, she founded the Creative Economy Business Incubator, a scale-agnostic program designed to support the unique needs of art, design, and cultural ventures. Sara also produces MassArt’s Creative Economy Workshop Series in partnership with the City of Boston. This popular series offers free business skills training and professional development workshops for artists and designers. Since 2019, these two programs have served more than 2000 artists and creative entrepreneurs.
Sara has taught business and design at the University of Massachusetts Dartmouth, Simmons University, and Lasell College. Prior to academia, she worked both as a costume designer for theater and opera, and as a digital marketer for apparel and consumer product start-ups. Her experience moving between the cultural and innovation economies has inspired her work addressing the resource gaps faced by would-be founders in creative industries.